Step 1 : Introduction to the question "Which soap opera holds the record as the longest-running scripted program in the history of broadcasting?"
...Inspired by the classic radio drama, "Gunsmoke," the highly-acclaimed TV series depicting the settlement of the American West, aired on CBS from 1955 to 1975. During those 20 seasons, it racked up an astounding...
Step 2 : Answer to the question "Which soap opera holds the record as the longest-running scripted program in the history of broadcasting?"
The Guiding Light:
"The Guiding Light" began on NBC radio in 1937, building a devoted following there. In 1952, it moved to CBS and made the jump to broadcast television. Procter and Gamble owned the show, which spawned the name "soap operas" because of the soap company's sponsorship. To the dismay of its devoted fans, CBS announced the cancellation of the show April 1, 2009. The show's final episode aired Sept. 18 of that year, ending it's 72 year run. Source: NYTimes.com
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