Step 1 : Introduction to the question "Which company took its name from the fact that it specialized in selling insurance to federal employees?"
...In 1936, Leo and Lillian Goodwin started an insurance company to serve federal government employees. That company was Government Employees Insurance Company, or GEICO. GEICO's original business model was predicated on the assumption that federal employees would constitute a less risky and more financially stable pool of customers compared to the general public. Whether you know it through the gecko or the caveman, GEICO has become one of the most well-branded insurance firms in the United States.
