Step 1 : Introduction to the question "What favored Irish tradition ended in 2010?"
...Ireland is a land rich in culture and tradition. One of its more unusual traditions ended in 2010 when Diageo, the parent company for Guinness, decided to stop giving a free pint to those who donate blood. Diageo decided it was no longer an appropriate promotion of its product when the government announced it was lowering blood alcohol limits for drivers. Once promoted as a medicinal product, Guinness stopped this practice some time ago. The decision to stop the practice of rewarding blood donation with a free pint of Guinness no longer meshed with the company's marketing code. Source: IrishCentral.com
