Step 1 : Introduction to the question "Which designer's brand was founded in 1968 and features a lion in its logo?"
...The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder or location where the company was founded such as BMW. The term is most often applied to luxury goods. While members of the upper middle class, or the mass affluent, are perhaps the most commonly targeted customers of these designer labels, some marquees—such as Cartier, Rolex, Montblanc and the haute couture — tend to a wealthier customer base. But almost every designer brand has merchandise that middle-class wouldn't normally be able to afford such as exotic skins, furs and hides, limited edition pieces, or things simply priced higher. Designer Label companies use their smaller and cheaper merchandise, aimed at the middle class, such as wallets, fashion jewellery, key-rings and small accessories, to make the majority of their income, whilst the more expensive pieces such as haute couture, high jewellery, hand-bags, shoes and even furnishings are usually reserved for the wealthier upper-class clientele
Step 2 : Answer to the question "Which designer's brand was founded in 1968 and features a lion in its logo?"
Anne Klein:
Anne Klein was an American fashion designer who founded her own women's sportswear and apparel label. The lion logo has been a staple of the Anne Klein brand since its inception in 1968. The lion logo is a tribute to Anne Klein’s birth sign the Leo, which Klein viewed as a symbol of strength for women. The lion logo along with the lion mane print and gold hues can be found across all categories, including apparel, footwear and accessories. Klein died of breast cancer on March 19, 1974 at the age of 50.
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