Step 1 : Introduction to the question "Which beer was billed as "the one beer to have when you're having more than one"?"
Schaefer Beer was one of the top selling beers in the United States during the 1960s and 1970s. The advertising slogan for Schaefer beer was the jingle "Schaefer is the one beer to have when you're having more than one." Foxboro Stadium, the home stadium of the New England Patriots from 1971-2001, was named Schaefer Stadium after the beer company paid naming rights for the privilege, one of the earliest known examples of a stadium selling naming rights. Pabst retains the license to Schaefer and today outsources a reformulated brew it labels "Schaefer" and sells in niche markets.
