Step 1 : Introduction to the question "If you've been "rickrolled" on YouTube, whose music video have you just seen?"
Rickrolling is a prank and an Internet meme involving an unexpected appearance of the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a type of bait and switch using a disguised hyperlink that leads to the music video. The victims, believing that they are accessing some unrelated material, are said to have been rickrolled. The practice became an internet phenomenon in 2007, eventually attracting coverage in the mainstream media. An April 2008 poll by SurveyUSA estimated that at least 18 million American adults had been rickrolled.