Step 1 : Introduction to the question "Which presidential candidate was the first spokesman for Viagra?"
In 1996, Bob Dole was the Republican Party's candidate for the presidency, but lost to President Bill Clinton. Since leaving politics, Dole has made numerous appearances as a spokesperson for consumer products. In 1998, hoping to improve sales of its Viagra drug, Pfizer Inc. hired former presidential contender Bob Dole for a television advertising campaign to raise awareness about impotence. The Dole ads marked Pfizer's first use of television advertising associated with Viagra. Dole acknowledged he participated in the trials for Viagra, which he called "a great drug."