Step 1 : Introduction to the question "Which brand has used the slogan "The best a man can get" since 1989?"
In 1901, King Camp Gillette founded the American Safety Razor Co., which was renamed the Gillette Safety Razor Co. in 1904. By the end of that year, in which Mr. Gillette received a U.S. patent for the safety razor. "The best a man can get" slogan was launched by Gillette during Super Bowl XXIII in January 1989. The tagline was designed to reinforce the traditional image of the Gillette brand, bonding masculinity to high-quality products. Today, Gillette has become one of the most recognizable brands in the portfolio of Procter & Gamble.