Step 1 : Introduction to the question "Which department store created "Rudolph the Red-Nosed Reindeer"? "
Rudolph the Red-Nosed Reindeer, popularly known as "Santa's ninth reindeer," is a fabled reindeer created by Robert Lewis May. Rudolph is usually depicted as the lead reindeer pulling Santa's sleigh on Christmas Eve, though he is a young buck who has only adolescent antlers and a glowing red nose. Though he receives scrutiny for it, the luminosity of his nose is so great that it illuminates the team's path through harsh winter weather.
Step 2 : Answer to the question "Which department store created "Rudolph the Red-Nosed Reindeer"? "
Montgomery Ward:
In 1939, as part of a Christmas promotional campaign, staff copywriter Robert L. May created the character and illustrated poem of "Rudolph, the Red-Nosed Reindeer." The store distributed six-million copies of the storybook in 1946 and actor and singer Gene Autry popularized the song nationally. In 1946, the Grolier Club, a society of bibliophiles in New York City, exhibited the Wards catalog alongside Webster's Dictionary as one of 100 American books chosen for their influence on life and culture of the people.
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