Step 1 : Introduction to the question "What brand of chips adopted the ad slogan: "Once you pop, you can't stop"?"
Pringles is advertised with the slogan "Once you pop, you can't stop". Pringles, as a product brand, is especially known for its packaging, a tubular paperboard can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur was an organic chemist and food storage technician who specialized in research and development and quality control P&G. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.