Step 1 : Introduction to the question "The famous “I’ve fallen and I can’t get up” commercial was for what product?"
"I've fallen, and I can't get up!" is a famous catchphrase of the late 1980s and early 1990s popular culture based upon a line from a television commercial. This line was spoken in a commercial for a medical alarm and protection company called LifeCall. In 1989, LifeCall began running commercials which contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the bathroom. After falling, Mrs. Fletcher speaks the phrase "I've fallen, and I can't get up!", after which the dispatcher informs her that he is sending help.
