Step 1 : Introduction to the question "What company's longtime mascot is officially known as Bibendum?"
The company with the mascot officially known as "Bibendum" is Michelin, the well-known French tire manufacturer. Bibendum, more commonly known as the "Michelin Man," was created in 1898 and is one of the world’s oldest brand mascots. Designed to resemble a stack of tires, Bibendum is portrayed as a rotund, friendly figure made entirely from white tire shapes. His name derives from the Latin phrase “Nunc est bibendum” ("Now is the time to drink"), referencing an early marketing slogan where he was depicted “drinking” up road hazards, emphasizing the durability of Michelin tires.
Step 2 : Answer to the question "What company's longtime mascot is officially known as Bibendum?"
Michelin:
The company with the mascot officially known as "Bibendum" is Michelin, the well-known French tire manufacturer. Bibendum, more commonly known as the "Michelin Man," was created in 1898 and is one of the world’s oldest brand mascots. Designed to resemble a stack of tires, Bibendum is portrayed as a rotund, friendly figure made entirely from white tire shapes. His name derives from the Latin phrase “Nunc est bibendum” ("Now is the time to drink"), referencing an early marketing slogan where he was depicted “drinking” up road hazards, emphasizing the durability of Michelin tires.
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