[Answer] Which candy played a key role in the movie “E.T.”?

Step 1 : Introduction to the question "Which candy played a key role in the movie “E.T.”?"

...To gain promotion for their little peanut butter candies, Hershey entered a $1 million deal with Universal Pictures to promote the 1982 Steven Spielberg classic “E.T.”. Two weeks after audiences first saw Elliott lure E.T. with Reese's Pieces, the company saw a 65% increase in profits. The rumor is Mars, Inc. and M&M’s turned down the deal first.

Step 2 : Answer to the question "Which candy played a key role in the movie “E.T.”?"

Reese's Pieces:

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