Step 1 : Introduction to the question "Which former presidential candidate was the first spokesman for Viagra?"
Although the drug may be ubiquitous today, Viagra faced an uphill battle when it first hit the market in 1998 — namely, Pfizer was faced with the difficult dilemma of starting a public conversation about erectile dysfunction. Pfizer enlisted the help of former senator, and failed presidential candidate Bob Dole to pitch its new drug. “You know, it’s a little embarrassing to talk about ED,” Dole said in the ad. “But it’s so important to millions of men and their partners.” Dole, who had participated in the drug's clinical trials, praised Viagra as "a great drug."
Step 2 : Answer to the question "Which former presidential candidate was the first spokesman for Viagra?"
Bob Dole:
Although the drug may be ubiquitous today, Viagra faced an uphill battle when it first hit the market in 1998 — namely, Pfizer was faced with the difficult dilemma of starting a public conversation about erectile dysfunction. Pfizer enlisted the help of former senator, and failed presidential candidate Bob Dole to pitch its new drug. “You know, it’s a little embarrassing to talk about ED,” Dole said in the ad. “But it’s so important to millions of men and their partners.” Dole, who had participated in the drug's clinical trials, praised Viagra as "a great drug."
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