Step 1 : Introduction to the question "Which national chain's motto is "We'll leave the light on for you"?"
Motel 6 is a motel franchise with over a thousand locations that was started in 1962 in Santa Barbara, California as a lower-cost alternative to motels like Holiday Inn, which were slowly becoming more upscale. Aside from its low prices, Model 6 is best known for its series of commercials with National Public Radio personality Tom Bodett, who closed every ad with the line “We’ll Leave the Light On For You.” The campaign was selected by Advertising Age magazine as one of the Top 100 best advertising campaigns of the twentieth century.
Step 2 : Answer to the question "Which national chain's motto is "We'll leave the light on for you"?"
Motel 6:
Motel 6 is a motel franchise with over a thousand locations that was started in 1962 in Santa Barbara, California as a lower-cost alternative to motels like Holiday Inn, which were slowly becoming more upscale. Aside from its low prices, Model 6 is best known for its series of commercials with National Public Radio personality Tom Bodett, who closed every ad with the line “We’ll Leave the Light On For You.” The campaign was selected by Advertising Age magazine as one of the Top 100 best advertising campaigns of the twentieth century.
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