[Answer] Who was the longtime celebrity pitchman for priceline.com?

Step 1 : Introduction to the question "Who was the longtime celebrity pitchman for priceline.com?"

...In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. The arrangement turned out to be quite profitable for Shatner, who has made approximately $600 million from Priceline.com. Shatner played “The Negotiator,” who uses his unusual-but-effective skills to negotiate the best travel deals for priceline.com customers. In commercials, Shatner's character dies however subsequent ads have featured his spirit still advertising Priceline.com from beyond the grave.

Step 2 : Answer to the question "Who was the longtime celebrity pitchman for priceline.com?"

William Shatner:

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