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May 1, 2023

[Answer] Before pivoting to chewing gum, what was Wrigley's main product?

Step 1 : Introduction to the question "Before pivoting to chewing gum, what was Wrigley's main product?"



...In the late 1800s, William Wrigley took over his father's soap business and mastered the marketing technique of giving away a free incentive with the main product. For a while, he gave away umbrellas and then sold baking powder with free sticks of chewing gum. Shortly thereafter, the gum became more popular than baking powder, and Wrigley pivoted his whole company.




Step 2 : Answer to the question "Before pivoting to chewing gum, what was Wrigley's main product?"



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