[Answer] Which department store created "Rudolph the Red-Nosed Reindeer"?

Step 1 : Introduction to the question "Which department store created "Rudolph the Red-Nosed Reindeer"?"

...A copywriter named Robert L. May first created the oddball reindeer in 1939 as a marketing gimmick for Montgomery Ward's holiday coloring books. May considered naming his reindeer "Rollo" and "Reginald" before deciding to use the name "Rudolph." Rudolph's nose wasn't originally going to be red. A red nose was viewed as a sign of sign of chronic alcoholism, and Montgomery Ward didn't want him to seem like a drunkard. It's a good thing they changed it, because "Reginald, the blue-nosed reindeer" doesn't have quite the same ring.

Step 2 : Answer to the question "Which department store created "Rudolph the Red-Nosed Reindeer"?"

Montgomery Ward:

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