[Ans] Which company used the slogan "We Try Harder" for over 50 years"?

Step 1 : Introduction to the question "Which company used the slogan "We Try Harder" for over 50 years"?"

In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to embrace Avis’ second-place status as a way to tout the brand’s customer service. “When you’re only No. 2, you try harder,” went the new tagline. The “We Try Harder” ads were an instant hit. Within a year, Avis went from losing $3.2 million to earning $1.2 million—the first time it had been profitable in more than a decade. It’s been almost 60 years since the “We Try Harder” campaign debuted, and Avis never did catch up to Hertz. Instead, Enterprise passed them both.

Step 2 : Answer to the question "Which company used the slogan "We Try Harder" for over 50 years"?"

Avis:

In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to embrace Avis’ second-place status as a way to tout the brand’s customer service. “When you’re only No. 2, you try harder,” went the new tagline. The “We Try Harder” ads were an instant hit. Within a year, Avis went from losing $3.2 million to earning $1.2 million—the first time it had been profitable in more than a decade. It’s been almost 60 years since the “We Try Harder” campaign debuted, and Avis never did catch up to Hertz. Instead, Enterprise passed them both.

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