Step 1 : Introduction to the question "3. In 1985 Nike came out with a shoe named after a star basketball player from the Chicago Bulls. He was #23 in your program but #1 in many a sports fan's heart. What model of shoe was this that was black, white and red?"
...1. Larry Bird Shoes 2. Olajuwon's 3. Dr. J's 4. Air Jordan Michael Jordan was just a rookie in the National Basketball Association when Nike signed him to an endorsement contract. They designed a shoe to capitalize on his name--the Air Jordan AJ1. It was one of the first, if not the first, basketball shoe ever marketed that was not white or black. It was red and black with white laces. At the time it was pretty expensive at $65 but it was the shoe to have for many young men in America. The NBA banned the shoes as "too colorful". Jordan continued to wear them with Nike picking up the $5000 per game fine Jordan was assessed by the league. Air Jordans are still being sold only they now are available from Jordan Brand, a Nike subsidiary. They retail for about $120. Jordan was not the first basketball star to have a shoe named after him. Back in the 1940s Kinney Shoes put out a Joe Lapchick model. They sold for about $3.10.
Step 2 : Answer to the question "3. In 1985 Nike came out with a shoe named after a star basketball player from the Chicago Bulls. He was #23 in your program but #1 in many a sports fan's heart. What model of shoe was this that was black, white and red?"
Air Jordan:
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