Step 1 : Introduction to the question "Which famous brewery signed a 9,000-year lease on its building?"
...1. Carlsberg 2. Heineken 3. Stella Artois 4. Guinness
Step 2 : Answer to the question "Which famous brewery signed a 9,000-year lease on its building?"
Guinness - Arthur Guinness had quite a bit of foresight when, in 1759, he signed a 9,000-year lease to take over Dublin's unused St. James’s Gate Brewery for £45 per year. Granted, at that time, this was equivalent to nearly £9,000 ($12,500) today, but fortunately for Guinness, he was able to quickly build a successful beer business. In the 1770s, he began producing a new type of English beer, porter, which differed from ale because of its darker color that results from brewing roasted barley. By the 20th century, Guinness was exclusively producing porters and had gained an international following, becoming one of the biggest beer brands in the world. Today, the Guinness Storehouse in Dublin is Ireland’s most visited tourist attraction. :
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