Step 1 : Introduction to the question "What country did not have a Starbucks location until 2018?"
...1. Italy 2. Japan 3. The Philippines 4. Brazil
Step 2 : Answer to the question "What country did not have a Starbucks location until 2018?"
Italy - The culture of Starbucks is influenced by Italy, thanks in large part to a 1983 trip then-marketing director Howard Schultz made to Milan, where he was impressed by the art, romance, and theater surrounding espresso there. But when Schultz tried to expand the chain to the country that inspired it, Italy resisted. Italy’s coffee culture is different from that of the United States, valuing quality and conversation over convenience and fast service. After a somewhat disappointing experience expanding into Australia (which has a coffee culture influenced by Italian and Greek immigrants) it took time and persuasion for Starbucks to open in Italy, too. The first Starbucks location didn’t open in Italy until 2018 — in Milan’s Piazza Cordusio.:
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