Step 1 : Introduction to the question "What mascot was first used by the Borden Dairy Company in 1936?"
Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Named one of the Top 10 Advertising Icons of the 20th Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the United States. During her heyday, Elsie led the Rose Bowl parade, raised $1.6 million for World War II bonds, and collected keys to more than 600 cities. Elsie has a fictional, cartoon mate, Elmer the Bull, who was created in 1940 and lent to Borden's then chemical-division as the mascot for Elmer's Glue.
Step 2 : Answer to the question "What mascot was first used by the Borden Dairy Company in 1936?"
Elsie the Cow:
Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Named one of the Top 10 Advertising Icons of the 20th Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the United States. During her heyday, Elsie led the Rose Bowl parade, raised $1.6 million for World War II bonds, and collected keys to more than 600 cities. Elsie has a fictional, cartoon mate, Elmer the Bull, who was created in 1940 and lent to Borden's then chemical-division as the mascot for Elmer's Glue.
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