Step 1 : Introduction to the question "Which frozen food company has featured a bearded fisherman in its logo since 1905?"
BFFF is the UK's frozen food trade association, with over 350 members comprising Producers, Wholesalers, Importers, Exporters, Brokers, Retailers and related Associate businesses. Membership provides an excellent opportunity for frozen food companies and associates to gain awareness at both commercial and ...
Step 2 : Answer to the question "Which frozen food company has featured a bearded fisherman in its logo since 1905?"
Gorton's:
Gorton’s (also known as Gorton’s of Gloucester) was established in 1849 and produces fish sticks and other frozen seafood. The company’s bearded fisherman wearing a yellow rain slicker and hat has become an iconic marketing symbol, and ads through the years have frequently urged consumers to “Trust the Gorton’s fisherman.” According to Gorton’s, the Fisherman represents “the unwavering dedication of hundreds of fishermen past and present whose lives have centered around a passion for great seafood..."
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