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Dec 19, 2017

[Ans] Who was the first professional athlete to appear on a Wheaties cereal box?

Step 1 : Introduction to the question "Who was the first professional athlete to appear on a Wheaties cereal box?"



Wheaties was created in 1922, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills). By November 1924, after over 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by the Washburn head miller, George Cormack, and the cereal was named Washburn's Gold Medal Whole Wheat Flakes. Soon after, the name was changed to Wheaties as a result of an employee contest won by the wife of a company export manager, Jane Bausman. Other names passed over included "Nutties" and "Gold Medal Wheat Flakes".





Step 2 : Answer to the question "Who was the first professional athlete to appear on a Wheaties cereal box?"



Lou Gehrig:


Wheaties is well known for featuring prominent athletes on the exterior of the package, and has become a cultural icon in the Unites States. When baseball star Lou Gehrig first appeared on a Wheaties box in 1934, it marked the first time an athlete appeared on the brand’s cereal box. Initially, and for nearly the next twenty years, athletes were depicted on the back of the Wheaties box or on its side panels. It was not until 1958 that an athlete--in this case, Olympic pole vaulter Bob Richards--was placed on the front of the box with the slogan next to him.


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1 comment:

  1. good way to get a box !Not be hungry without one !)Ricies* with raisins ,( we'll see about the quinoa with pumpkin seeds* and blueberries with flax flakes later)If the athletes survive the sport of cranberry orange dodging on chia !

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