[Ans] Which department store created "Rudolph the Red-Nosed Reindeer"?

Step 1 : Introduction to the question "Which department store created "Rudolph the Red-Nosed Reindeer"?"

...se wasn't originally going to be red. A red nose was viewed as a sign of sign of chronic alcoholism, and Montgomery Ward didn't want him to seem like a drunkard. Good thing they changed it. "Reginald, the blue-nosed reindeer" doesn't have quite the same ring

Step 2 : Answer to the question "Which department store created "Rudolph the Red-Nosed Reindeer"?"

Montgomery Ward:

A copywriter named Robert L. May first invented the oddball reindeer in 1939 as a marketing gimmick for Montgomery Ward's holiday coloring books. May considered naming the reindeer "Rollo" and "Reginald" before deciding upon using the name "Rudolph". His nose wasn't originally going to be red. A red nose was viewed as a sign of sign of chronic alcoholism, and Montgomery Ward didn't want him to seem like a drunkard. Good thing they changed it. "Reginald, the blue-nosed reindeer" doesn't have quite the same ring.

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