Step 1 : Introduction to the question "Who was the longimte celebrity pitchman for priceline.com? "
Priceline.com is an American company and a commercial website that helps users find discount rates for travel-related purchases such as airline tickets and hotel stays. The company is not a direct supplier of these services.
Step 2 : Answer to the question "Who was the longimte celebrity pitchman for priceline.com? "
William Shatner: In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company.[11] The arrangement turned out to be quite profitable for Shatner, who sold much of the stock shortly before its value plummeted in the dot-com bust and has since made approximately USD 600 million from Priceline.com
Step 3 : Other interesting facts related to the question "Who was the longimte celebrity pitchman for priceline.com? "
Priceline was founded by Jay S. Walker, who left the company in 2000. Hong Kong company Cheung Kong Holdings later purchased a significant portion of Priceline's stock. In 2016, Brett Keller was named CEO of the priceline.com brand
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