If you’ve
visited any forums where people discuss AdSense, you’ll see all
kinds of abbreviations and hear all kinds of terms that you might not
understand. Also, when you login to your AdSense account for the
first time and look at the reports, you’ll see a number of
abbreviations as well. Here’s
a list of the
most common ones, and a plain-english description of what they mean:
Page Impressions:
When somebody
goes to your website and loads a page in their web browser, Google
counts that as one “page impression”. That means one pair of eyes
has seen one page of your site. If that same person browses around
and looks at 10 pages of your site, Google counts that as 10 page
impressions. So basically a page impression is just how many of your
pages were looked at by people.
Page CTR:
CTR stands for
“click through rate”. It’s expressed as a percentage of the
page impressions that resulted in somebody clicking one of the
AdSense ads. So, for example, if you had 1,000 page impressions, and
those 1,000 page impressions resulted in 100 clicks on the ads, that
is a 10% Page CTR ( 100/ 1000 = 10%).
Page eCPM:
eCPM stands for
“effective cost per millie”. “Millie” means thousand. CPM is
what the old world of banner advertisements used in pricing their
ads. If a site had a $10 CPM, that meant that you as an advertiser
would pay $10 for every 1,000 page impressions that your ad was shown
on. With AdSense, eCPM is telling you how much you are earning (or
will earn), on average, for every 1,000 page impressions. If you have
a $25 eCPM, that means you are earning (or will earn) $25 in clicks
for every 1,000 page impressions on your site.
Google shows you
this figure so you can get an idea of how much more they are paying
you than a banner advertising network will pay you. I have some sites
with eCPM values as high as $300, $500, $700 and more. That means for
every 1,000 page impressions I’m earning $300-$700 on those sites.
How I do that
will be discussed later.
EPC:
You won’t see
the term EPC in your Google AdSense reports, but you’ll hear it a
lot if you hang out on AdSense forums. EPC stands for “earnings per
click”, and just means how much you earn for each click.
Channels:
By default, all
of your page impressions and clicks are dropped into one giant
bucket. By default, you have no way of knowing how much each
individual site earned (if you have multiple sites), or how much each
individual page earned, etc. “Channels” are Google’s way of
letting you break down your earnings into “sections” so you can
analyze each website or each page independently to see where the
money is coming from. Google only lets you have 200 channels, which
is pretty lousy if you have a lot of sites or a very large site. I’ll
discuss how to get around that in a later section.
AdLinks (or Ad
Units)
AdLinks, or Ad
Units, are just another type of AdSense ad. The basic AdSense ad is a
block of links with short descriptions that when a visitor clicks,
you get paid. Ad Links are a little different. They show linked
topics that are related to your page, and when people click on those
they are then taken to a different page and presented with a list of
ads. If they decide to click on one of those ads, you get paid. You
can see what AdLinks look like by visiting Google’s “Ad Formats”
page. It shows all of the available ad formats, including Ad Links:
Ad Filter:
Sometimes Google
might decide to show ads on your page that aren’t really related to
your page content at all. When that happens, you have the option of
going into your AdSense account and adding those sites to your Ad
Filter. Google will not show ads from any site that you put in your
Ad Filter.
Also, if your
competitor’s ads show up on your pages, that’s another reason to
use
your Ad Filter.
Alright, Enough
Vocabulary! Enough with the vocabulary lesson! Let’s get down to
business and see how the AdSense Big Dogs earn the big bucks.
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